A planogram is a essential tool in the marketing world, merchandising and retail, which allows maximizing the efficiency and effectiveness of the display of products in a store. In this article we will learn more about what a planogram is and how it is used in different ways in the business world.
Concept and definition of planogram
A planogram is a visual diagram that shows how products should be placed in a store, bodega, or display space to maximize their effectiveness in terms of sales.
The planogram is a key element in the merchandising strategy of a company, since it allows planning and designing the arrangement of products on shelves, gondolas and other commercial spaces to improve the customer’s shopping experience.
Its main objective is help retailers maximize saleswhile improving the shopping experience for any consumer.
In addition, a planogram can include details such as an organizational chart with the location and quantity of products and raw material on each shelf, as well as their visual arrangement. You can also take into account factors such as inventory turnover and the season or time of year to tailor the presentation of products in the store.
Using a planogram can help companies to improve efficiency and profitability of your operations by maximizing the use of available store space, optimizing product assortment, and reducing the time it takes to replenish inventory.
What is a planogram used for?
The planogram is mainly used to optimize presentation and layout of goods in a store or display space in order to enhance the customer’s shopping experience and increase company sales.
By planning and designing the layout of products on shelves, gondolas, and other display spaces, the planogram can help retailers maximize product sales. use of available space and improve efficiency in inventory replenishment.
By using a planogram, you can design the layout of products strategically to improve visibility and accessibility of them, which can help boost sales and reduce the time it takes to replenish inventory.
In addition, a planogram can take into account factors such as the season or time of the yearconsumer trends and customer preferences to adapt the presentation of products in the store and, in this way, improve the shopping experience.
Another important use of a planogram is the company’s ability to control product assortment in the shop. By using a planogram, you can determine which products should be available in each area of the store, the appropriate number of products to display, as well as their frequency and location.
A planogram can also be used to assess the product performance in the store and make adjustments to their layout. This can be done by analyzing sales data and testing product layouts to determine what works best in terms of sales and customer experience.
How is a planogram made?
Creating a planogram involves several steps and techniques that should be followed to achieve an effective and efficient design. Here are some of the key steps in creating a planogram:
- Analyze store space: The first step in creating a planogram is to analyze the space available in the store or display space. It is important to take into account the dimensions of the area and architectural elementssuch as walls, windows and doors, which may affect the layout of the products.
- Define the objectives: The next step is to define the planogram objectiveswhich may include increasing sales of certain products, improving the customer experience, or reducing inventory replenishment time.
- Select the products: Then you must select the products to be displayed on the planogram. Factors such as season or time of year, consumer trends, and customer preferences are important to consider when determining which products to include.
- Plan the arrangement of the products: Once the products have been selected, the arrangement of the products must be planned. This implies determine the amount of products to be displayed, the location on the shelf and the frequency of replenishment.
- Create a visual layout: Once the layout of the products has been planned, a visual layout of the planogram can be created using tools such as graphic design software or a pre-designed template.
- Implement the planogram: Finally, the planogram must be implemented in the store, ensuring that products are placed as intended and that product performance is tracked.
It is important to note that the creation of a planogram is not a single, static process, but must be continually revised and updated to stay relevant and effective.
Besides, there are techniques that can assist in the creation of a planogram, such as customer segmentation and marketing, visualizing heat maps, utilizing sales data, and evaluating market trends.
Generally speaking, an effective planogram should take into account customer experience, product profitability, and the efficiency of store operations. By following the proper steps and using the proper techniques and tools, a company can create an effective planogram that helps optimize your product layout in the storeimprove customer satisfaction and increase sales.
What are the benefits of a planogram?
A planogram is a tool used by businesses and retailers to plan the layout of products in their stores. The benefits of a planogram include the increased sales by displaying products effectively and attractively to customers.
Besides, improve customer experience by making products more accessible and easy to find and optimize inventory management by planning the replenishment of products and reducing storage costs.
Finally, this tool improves operational efficiency by allowing a more efficient arrangement of products in the store. Also optimize brand image by displaying products in an attractive manner consistent with the brand identity.
What are the types of exhibit planogram?
There are several types of display planogram, some of the most common are:
- Baseline planogram: This type of planogram shows the standard layout of products in the store and serves as a starting point for planning other layouts.
- Season schedule: This planogram is used for the layout planning of seasonal products, such as Christmas or summer products.
- Promotion planogram: This planogram is used for planning the layout of the products to be promoted in the store in a certain period.
- Planogram by area: This planogram divide the store in different zones and plans the arrangement of the products for each zone.
- Specific product planogram: This planogram is used to plan the layout of specific products in the store, such as the products of a particular brand.